WCC.

A series of digital platforms to inform users of proposed changes to the local area.

Westminster City Council were looking for a way to showcase their upcoming redevelopment projects to their residents and relevant stakeholders by using a method of storytelling and functionality that had not been used by local government in the UK before. 



Design Lead
Product Architecture
Interface design
User Experience
Branding
The storytelling approach was chosen after much consideration, with one of the main aims being to ensure users were engaging with all the relevant information before giving feedback on proposed plans. Each project was designed to showcase and visualise individual proposed changes and timeframes but also maintain a unified feel under the overarching regeneration scheme.

Post launch

results

41%

bounce rate across sites
(Below average for long form sites)

1,424

responses to StrandAldwych consultation site

16%

increase in positive feedback about the projects